Jake

Founder, Designer, and CEO

Jake is a designer who loves unwinding complexity. He appreciates beautiful design in his magical tools so we all can focus on the art of astrology, not the messy overwhelming data.

Videos with Jake

Podcast appearances with Jake

The Stars Ascending

Magic in the United States

Jake and Tres talk about how astrology has survived and evolved in the United States and ask: is astrology a science or pseudoscience? Magic or art? Psychological tool or a divination method? The answer might just be like the stars: all of the above.

From Inheriting Strategy to Shaping It

The UX Level-Up

What if prioritizing relationships could boost your bottom line? I explore how prioritizing relationships helps businesses build trust, create clarity around revenue with users, and design strategies that work to create value for everyone.

OOUX at HelloFresh with Jake Zukowski

The UX Level-Up

Sophia Prater and I discussed how a designer on my team at HelloFresh started sneaking OOUX through the backdoor in our strategic projects. We also debated the need for product managers as a role, as they seem utterly superfluous when you have strategic UX designers.

Articles

The Top UX Predictions for 2015

by UX Magazine

My claim to fame in the 2010s. My work in automotive was recognised by professionals as an important topic about safety and desirability.

Being Metrics Driven Stinks. Be Informed by Metrics Instead

on LinkedIn

Metrics-driven product development is stupid and bad. Instead, you should be metrics informed. Don't be like HelloFresh or Booking.com.

Service Design Wins Elections

on LinkedIn

My infamous prediction that Trump would win the 2016 USA election, as he was talking about real (if not insignificant) pain points of the American populace. I'm sad I was right.

Podcasts Produced